Research

With mobile technology and all it touches rapidly evolving, Convergent Mobile understands that monitoring research and developing strategic insight is critical for our customers, partners and resellers. Understanding the industry's direction, anticipating new opportunities and validating current strategies through our successes and our research is an ongoing core requirement. Sharing perspective and analysis from other trusted sources is also critical for the validation of your plans and to optimize any opportunity. We strive to provide not only our own analysis and guidance, but to offer access to the best independent studies and research whenever possible.

  • 2015 Local Business Search Webinar

    comScore & Neustar
    December 2015

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  • The Mobile Economy 2015

    The mobile industry continues to scale rapidly, with a total of 3.6 billion unique mobile subscribers at the end of 2014. Half of the world's population now has a mobile subscription'up from just one in five 10 years ago. An additional one billion subscribers are predicted by 2020, taking the global penetration rate to approximately 60%. There were 7.1 billion global SIM connections at the end of 2014, and a further 243 million machine-to-machine (M2M) connections.

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  • Claiming Guide - Listing Management

    Every year, companies expend valuable resources to grow their business; branding, marketing, customer acquisition, employee training and outside consultations to name a few. Unfortunately, all of these efforts and expenses can be negated if the business doesn't properly manage their business listings online.

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  • Mobile Path to Purchase - 2014

    The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions. In fact, share of online time spent on mobile now eclipses that of desktop. As mobile becomes an essential decision-making tool, we have seen an important and positive shift in consumer comfort and a subsequent rise in satisfaction with the amount of mobile information available. This increased trust in the medium is driving users to reach for their mobile devices first, even when a PC is nearby. In fact, mobile is often the only tool used to make a purchase decision this is especially true for restaurants and entertainment purchases.

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  • Local Consumer Review Survey 2014

    Welcome to findings of the BrightLocal Local Consumer Review Survey 2014. This survey is an annual exploration into how consumers read & use online reviews. It seeks to quantify the value that users place on the reviews they read & how this impacts their opinions & actions when seeking a local business to use. The survey is specifically concerned with the reviews & purchase of local business services and not wider product reviews.

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  • 2014 Local Business Search Study

    comScore analyzed the behavior, attitudes, and intentions of online local business searchers. Overall study design leverages both a quantitative survey and behavioral data from comScore's U.S consumer panel. The survey study consists of a targeted sample of over 4,000 users of local business Internet searchers, broken into 3 search categories: Internet Yellow Pages, Local Search Sites, and Portal Search Sites. comScore provides additional analysis of total web search activity, local web search activity, and local mobile content consumption.

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  • The SMS Advantage

    The SMS Advantage survey highlights consumer benefits and challe nges in relation to mobile apps, SMS and other mobile interactions between service providers and customers. There is cause for reflection and optimism for SMS services and the burgeoning world of mobile apps. The data shows mobile users' app consumption is maturing and that customers have discerning preferences for how they communicate with brands, subject to need.

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